Franchise
Bring CUPP to your city
Open a CUPP franchise: coffee, matcha and boba from a design-led brand, with a proven format and a team behind you. 33 stores in 4 countries and growing.
- Since
- 2012
- Stores
- 33
- Countries
- 4
- App members
- 92k+
Born in Bristol, inspired by Taiwan
CUPP is a fast-growing, design-led speciality drinks brand from Bristol, UK. Founded in 2012 after three years immersed in Taiwan’s food and drink culture, CUPP has grown from a single converted van into a leading multi-site operator, with a proven operating model and a loyal following.
Premium boba, high-grade matcha and barista-quality coffee put CUPP at the forefront of fast-growing global drinks categories. Our Asian-inspired hot food, from Taiwanese-style chicken to Japanese-style sandos and rice bowls, broadens day-part appeal and increases spend.
Quality ingredients, streamlined operations and design-led spaces make CUPP a scalable franchise, with 33 stores in 4 countries and growing.
Why CUPP
Why this model works
- All-day tradeCoffee in the morning, matcha at lunch and boba into the evening: one store, three reasons to visit.
- Loyal, repeat customersDaily habits and the CUPP app bring people back again and again.
- Simple to runStreamlined recipes and systems, and training that gets new teams up to speed quickly.
- A brand people seek outBeautiful drinks in beautiful, design-led spaces, with a strong identity that brings customers through the door.
Loyalty
The CUPP app
Customers order ahead, collect rewards and hear about new drinks first, so they keep coming back to your store.
- 92k+
- App members
- 25k
- New members in 2026
- 1M
- Visits through the app
- 276
- App campaigns delivered
Store formats
A format for every site
High street café
400–1,000 sq ft on high streets, in town and city centres or suburbs.
Mall kiosk
160–240 sq ft for shopping centres with high footfall. Quick to open: as little as six weeks from finding a site.
Shipping container
A 20 ft unit for outdoor spaces, retail parks and events, designed to suit each site.
Investment
What it costs to open
From £125,000 + VAT
Turnkey mall kiosk: designed, fitted out and equipped, plus the franchise and training fee and launch support.
What you get
With you from day one
From finding the site to your first busy Saturday, and every day after.
- Find your siteWe help you find and secure the right location, then design your CUPP store around it.
- TrainFive days of training for you and your team, at CUPP HQ and in store, plus the CUPP operations manual.
- LaunchA launch marketing plan, the CUPP app and its loyalty members, and our team with you before and after opening.
- GrowAround 80% of your stock from our logistics hub, back-of-house systems and support all year round.
Where we are
Growing around the world
- United Kingdom
- India
- Finland
- Norway
- UAEComing soon
- Saudi ArabiaComing soon
- PakistanComing soon
Franchise partners
In their words
We chose CUPP for its strong brand and the quality and variety of drinks. Our experience has been so positive that within a few months of taking our first store, we purchased our second. From the store build and training to the ongoing support, we’ve felt fully backed as franchise partners.
Mamatha
CUPP Willesden Green & CUPP Slough
CUPP grabbed our attention with the buzz around East London. The USPs of fresh fruit purées and real milk helped CUPP stand out amongst the other franchise brands, and the Brown Sugar Premium sealed the deal.
Raza
CUPP Peckham & CUPP Croydon
Franchise enquiry
Tell us a little about you and where you’d like to open. Our franchise team will be in touch.
Questions
Franchise FAQs
How much does a CUPP franchise cost?
A turnkey CUPP mall kiosk starts from £125,000 plus VAT. That covers design, fit-out and equipment, the franchise and training fee, and launch support. Costs for other formats depend on the site.
Do I need experience in food and drink?
No. You and your team get five days' training at CUPP HQ in Bristol and in one of our stores, and our operations team supports you before and after opening. Business or management experience helps.
How long does it take to open?
From finding a site, you can be open in as little as six weeks. Our team guides you through design, fit-out and training.
Will you help me find a site?
Yes. We help you find and secure the right location. Cafés need 400–1,000 sq ft and kiosks 160–240 sq ft.
Can you help with finance?
Yes. Once you've paid a deposit, we help with your business plan and finance applications.
Where are franchises available?
Across the UK, with single-store and multi-store options. Outside the UK we offer international master franchises, with new markets opening in 2026.
What does CUPP supply?
CUPP supplies around 80% of what you need, distributed from our own logistics hub. The rest comes from trusted nationwide suppliers.
What's on the menu?
Barista-quality coffee, high-grade matcha and premium boba, plus Asian-inspired food such as sandos, rice bowls and Taiwanese-style chicken, so the store trades from morning to evening.
What support do I get after opening?
A launch marketing plan, the CUPP app with over 92,000 loyalty members, back-of-house systems to track sales, and an operations team that supports you all year.